Five questions to... Milan

Right now, I am working on a variety of client projects, including major accounts like Campari and Vogelbescherming. Clients provide us with raw data, such as Wi-Fi check-ins, order histories, and website visits. I ingest that information into Customer Insights-Data, clean up any errors, and consolidate the fragmented datasets. This process builds unified customer profiles that deliver a true 360-degree view. Ultimately, this enables companies to segment audiences far more effectively, deploy highly targeted advertising, and deliver hyper-personalized customer experiences.

2. Why Did You Choose Intouch365?

During my graduation internship at PSV, I researched how to personalize their webshop using customer data. I absolutely loved working on that project.

My education bridged the gap between business and IT, rooted in commercial economics. I was looking for a role that combined technical depth with a commercial focus. When I came across the job opening at Intouch365 and saw its focus on AI and cutting-edge technologies, I was instantly hooked.

The close-knit company culture really appealed to me as well. Having worked at large corporate organizations before, I once accidentally fell asleep in a massage chair at work and nobody even noticed I was gone! That would never happen at Intouch365. You are treated as an individual rather than just a number, and you feel that impact every day, which is incredible.

3. When Did You First Encounter Data and AI?

That is a good question… I think it was during my minor in Spain, where I took a course in econometrics. We built predictive models through statistical analysis for instance, calculating the optimal price point for a product. I found that fascinating right from the start.

Later at PSV, I realized how data and AI can reveal distinct consumer trends and behavioral patterns. For example, mothers frequently bought football shirts exclusively for their children, whereas fathers typically bought a shirt for themselves alongside one for their child.
Understanding customer psychology and purchasing behavior is fascinating, and working with data plays directly to my strengths. Back in school, I was always the one who genuinely got excited about building complex Excel sheets!

4. Which Project Have You Learned the Most From So Far?

Without a doubt, Campari. That is the account I have worked on most intensively. Marijn served as the project manager while I led the data ingestion. Because we were leveraging cutting-edge technology with limited out-of-the-box documentation, we had to engineer custom solutions ourselves, which taught me an incredible amount.

I have also gained valuable experience in client management by watching how Marijn runs key stakeholder relationships. By observing effective strategies firsthand, I have been able to sharpen my own communication skills quickly.

5. Describe Working at Intouch365 in One Sentence

It offers immense freedom and room for innovation within an ambitious, high-performing team.

We are an agile team of eight experts including two Customer Insights Specialists, yet we collaborate directly with multi-billion-euro enterprises, which I find incredibly inspiring.