Less study voters, more focus: How CRM makes a difference to higher education

Recent reports by NOS highlight a steady decline in student enrollment across both research universities and universities of applied sciences. This shrinking intake poses a significant challenge to educational institutions. As competition intensifies, how effectively you communicate with prospective students directly determines your success.

From Mass Medium to Customization

As the talent pool shrinks, a broad-brush approach no longer cuts it. Prospective students expect a seamless, personalized, and relevant experience when exploring potential degree programs. They expect tailored information that directly addresses their specific interests, questions, and ambitions.

This is precisely where a solid IT foundation and a smart CRM system become vital. By taking a data-driven approach to the student journey, you can:

• Target More Effectively: Know exactly which channels and messages drive conversions.

• Deliver Personalized Communication: Send the right information at the right moment, from the initial open day to final enrollment.

• Reduce Drop-Off: Identify early warning signs when a prospective student is at risk of disengaging from the application process.

Ready for the Future with the Higher Education Template

At intouch365, we encounter these challenges daily in our educational projects. To support universities and colleges in overcoming them, we developed the Higher Education Template within Microsoft Dynamics. This offers educational institutions a proven, out-of-the-box foundation to make immediate strides in data-driven engagement and student retention.

While we cannot halt declining enrollment numbers, the right technology ensures your institution stands out to the prospective students who matter most.

Ready to Take the Next Step?

Want to discover how we help educational institutions transform their recruitment strategy? Contact Marc at marclachapelle@intouch365.nl for a quick demo!