Campari Group: From Fragmented Data to Personalized Brand Experiences
Global Premium Brand Experience
With iconic brands like Aperol, Frangelico, and Skyy Vodka, Campari operates across diverse local markets and touchpoints, ranging from websites and campaigns to physical brand houses in major cities and sponsored events. This wealth of brands and channels inspired a clear vision: to get to know consumers better, engage them more relevantly, activate them, and transform them into lifelong brand ambassadors.
Partnering with Intouch365, Campari built a data-driven customer experience foundation using Microsoft Dynamics 365 Customer Insights. By unifying fragmented consumer data from various systems and mapping customer journeys into comprehensive consumer profiles, we built a single, integrated engine for data processing, personalized communication, smarter campaigns, and consistent brand experiences across all continents.
From Siloed Data to Actionable Consumer Profiles
Campari possesses vast amounts of consumer data spread across more than 60 brands and 24 markets, each with its own campaigns, digital channels, and physical locations. The key challenge lay in connecting, understanding, and activating this massive volume of data across digital platforms and channels.
To engage consumers on a personal level, a single, reliable view of target audiences is crucial. An integrated data and activation platform serves as the foundation for better marketing, stronger brand interaction, and a customer experience that matches the premium quality of Campari’s brands. Campari sought a partner who could resolve complex data challenges, align key stakeholders, and translate Microsoft technology into practical value for marketing teams.
Dynamics 365 Customer Insights as the Foundation for Brand Advocacy
Campari chose Intouch365 as its strategic partner to modernize its approach to consumer data and customer engagement. As a Microsoft FastTrack Partner, Intouch365 guided the implementation and activation of Dynamics 365 Customer Insights.
We unified disparate datasets into clear, comprehensive consumer profiles. This enabled Campari to better understand its target audiences, build smarter segments, and deliver highly relevant interactions across multiple channels.
This solution empowered Campari to deliver personalized brand experiences powered by a single, unified view of the customer. Consequently, data became a strategic asset to not only reach consumers but also connect with, activate, and transform them into genuine brand ambassadors.
From Vision to Activation
Our collaboration focused on maximizing the value of Campari’s existing data, Microsoft technology, and marketing ambitions. Intouch365 guided Campari from initial vision definition and stakeholder engagement through platform design, feature realization, and adoption across various global marketing teams.
We combined data strategy, customer experience, and deep Microsoft expertise to translate strategic ambitions into a concrete implementation of Customer Insights-Data. Fully integrated with paid and social campaigns, the platform empowers marketing teams to work faster, achieve sharper focus, leverage first-party consumer data, and drive greater campaign impact.
Technology With Impact
Powered by Dynamics 365 Customer Insights
The platform is deeply integrated into the organization’s omnichannel strategy, enabling highly relevant communication across every channel in complete alignment with Campari’s mission to transform consumers into genuine brand ambassadors.
This integrated data solution for marketing and activation delivers significant real-world impact. It not only increases operational efficiency across multiple teams but also elevates key campaign KPIs such as ROI, MQLs, and cost per lead.
The Future
The collaboration between Campari and Intouch365 goes far beyond a standard technical implementation. Intouch365 acts as an extension of the Campari team, collaborating closely on strategy, technology, adoption, and continuous innovation.
By unifying data, technology, and brand experience, Campari built a future-ready foundation primed for ongoing innovation, including real-time personalization, AI-driven insights, and exclusive experiences for premium target audiences.
Looking ahead, the focus shifts to integrating and adopting Artificial Intelligence to power real-time personalization, smarter customer journeys, and tailored experiences for premium audience segments. Through these initiatives, Campari continues to deliver brand experiences that are increasingly personalized, unique, and highly distinctive in the market.
Core Building Blocks
Data Strategy
We helped Campari translate strategic ambitions into a clear, actionable roadmap for data, technology, and customer experience.
Customer Experience
We unified consumer data, segmentation, and channel integrations to enable highly personalized brand interactions.
Data Science & AI
The Customer Data Platform establishes a foundation for richer profiles and future AI-driven personalization by unlocking data through Azure Synapse and Microsoft Fabric.
Customer Insights-Data
Dynamics 365 Customer Insights-Data powers data-driven brand activation.