3x this is new in Customer Insights Data (Release Wave 1 2025)
Discover How the Latest Microsoft Dynamics 365 Customer Insights-Data Update (2025 Release Wave 1) Enables Rapid Experience Personalization Through AI-Driven Copilot Assistants, Real-Time Microsoft Fabric Integrations, and Smarter Interaction-Based Retargeting
Over the coming months, Microsoft is rolling out 2025 Release Wave 1 across Dynamics 365 applications, bringing users access to a wealth of new capabilities and updates. Powerful enhancements are also coming to Microsoft’s CDP, Dynamics 365 Customer Insights-Data. In this article, we explore several key features to look forward to:
Prefer a comprehensive walkthrough over a quick read? Watch our full webinar on all the new 2025 Release Wave 1 features.
1. Copilot and AI Innovation
In a market where personalization drives customer loyalty and commercial success, ensuring available customer data is accessible to sales teams, service professionals, and automated systems is essential. Microsoft 2025 Release Wave 1 introduces several key AI updates designed to accelerate your growth:
- You can now chat directly with Copilot to retrieve instant answers based on unified customer data (e.g., “Hey Copilot, which products perform best among customers aged 25 to 30?”), streamlining marketing workflows and deepening customer visibility.
- Autonomous agents deliver direct access to actionable insights for end users across your organization.
- Customer profiles, measures, and data insights stored in Microsoft Dataverse serve directly as core knowledge sources for autonomous agents.
- Autonomous agents provide direct access to insights to its users.
- Organizations can deploy custom agents that trigger autonomous workflows or respond dynamically to updates in unified customer profiles.
These capabilities empower autonomous agents to interpret and leverage unified customer data, driving organizational efficiency and delivering more impactful customer interactions.
2. Accelerated Time-to-Insight
Make informed decisions faster, address customer needs in real time, and deliver personalized experiences in key moments. Dynamics 365 Customer Insights-Data enhances real-time capabilities through deeper integration with Azure and Microsoft Fabric, making actionable customer data instantly available.
Additionally, a dedicated Azure OneLake connector supports Delta Lake storage formats, enabling direct, seamless synchronization of customer data and insights with Microsoft Fabric OneLake.
3. Precision Targeting Using Historical Campaign Signals
Understanding how audiences interact with your marketing initiatives is essential for refining campaign strategy. Dynamics 365 Customer Insights enables marketers to build segments based on unified profile attributes and behavioral marketing interactions without custom data integrations between your marketing platforms and CDP. Combining interaction signals with core customer profile data lets you map purchase intent or launch automated retargeting workflows for unengaged segments.