Bird Protection: From Fragmented Data to a Personalized Donor Experience
Bird Protection Netherlands is dedicated to protecting wild birds and their habitats. To fulfill this vital mission, the organization relies heavily on personal contributions from members and donors. For this reason, gaining a deeper understanding of donors is essential to delivering highly relevant experiences and maintaining a lasting connection to their cause.
Together with Intouch365, Vogelbescherming built a data-driven foundation for fundraising and donor communication. Using Microsoft Fabric and Dynamics 365 Customer Insights, we unified fragmented donor data, memberships, transactions, and marketing campaigns into a single centralized platform. This powers large-scale campaign activations, such as the annual Garden Bird Count which features over 100,000 participants.
Vogelbescherming holds valuable data across various systems, online platforms, websites, and email tools. Consequently, marketers struggled to quickly and reliably identify who their donors are, understand their level of engagement, and track where they stand in the donor journey.
The challenge was clear: How do you truly put the donor at the center of your operations using clean, reliable, and actionable data? To deliver relevant communication to diverse target groups and different types of bird lovers, Vogelbescherming needed a single, unified donor profile. This profile serves as the foundation for sharper segmentation, personalized donor journeys, and more targeted fundraising campaigns.
Additionally, their desire to operate independently required an approach that went far beyond mere software implementation. Instead of becoming dependent on an external partner, the team wanted to take full control of the platform to drive future development internally.
A Practical Data Strategy as a Foundation
Intouch365 helped Vogelbescherming transform its data vision into a practical, actionable plan. Together, we mapped out the logical connections between different data layers and unified donor data from multiple sources into one reliable foundation.
Using Microsoft Fabric and Dynamics 365 Customer Insights-Data, we built a centralized data platform where donor data is deduplicated, structured, and readily accessible for marketing and fundraising. This established a single customer view, enabling marketers to work faster, personalize outreach, and execute highly targeted campaigns.
The power of this solution lies in combining data, technology, and adoption. It was not enough for the platform to be technically sound, the team also needed the skills to run it independently. This is why Intouch365 focused heavily on knowledge transfer, collaborative implementation, and hands-on team enablement.
From Implementation to Ownership
Our collaboration with Vogelbescherming was built on a true partnership. Rather than maintaining a traditional client-vendor relationship, we worked hand in hand to build a platform that aligns with their goals, operational workflows, and long-term vision.
Intouch365 guided Vogelbescherming through designing the platform while ensuring they fully understood how to leverage it. By actively involving their teams in key decisions, system configuration, and feature exploration, we fostered a deep sense of internal ownership. As a result, Vogelbescherming can now easily run and independently develop the platform.
The Future.
Connecting with new target audiences alongside their existing member and donor base is vital for Vogelbescherming. Thanks to the new data architecture, they can now leverage next-best-offer and next-best-action models, determining the logical next step in each donor journey based on behavior, engagement levels, and specific donor needs.
This paves the way for deeper personalization, more relevant communication, and a donor experience that closely aligns with the personal, social commitment of every supporter.
Building Blocks Used:
Data Science & AI
This centralized platform provides the foundation for richer donor profiles, next-best-action workflows, next-best-offer strategies, and future AI-driven personalization.
Customer Experience
We unified donor data, segmentation tools, and customer journeys to drive highly personalized communication and relevant donor interactions.
Microsoft echnology
Microsoft Fabric and Dynamics 365 Customer Insights combine to form the ultimate engine for data-driven fundraising and personalized donor communication.