The Power of Optimizely
Intouch365 helps your organization use Optimizely strategically and practically as an engine for relevance, conversion, and retention.
Leverage behavior, segments, lifecycle stages, and context to deliver deeply personalized digital experiences, ensuring every visitor sees content tailored to their precise intent.
Test ideas rapidly and make data-driven decisions to continuously optimize content, user journeys, forms, and conversion paths based on real user behavior.
Track how visitors engage with your content, pages, and user journeys to uncover optimization opportunities that drive engagement, conversion, and long-term customer value.
Connect Optimizely to your customer data, marketing automation platforms, CRMs, and analytics tools to make digital personalization a seamless part of the broader customer experience.
Make Every Digital Experience More Personal With Optimizely.
Customer experience is shaped not just by campaigns or conversations, but primarily by digital touchpoints, such as personalized website visits and app interactions. Optimizely makes these digital interactions smarter, more relevant, and precisely tailored to the needs of every visitor.
Intouch365 helps you align Optimizely with your data, CX, and marketing strategy. We translate customer insights into scalable personalization, continuous experimentation, and digital optimization. This transforms your website or app from a static channel into a data-driven ecosystem that constantly learns, improves, and drives your strategic goals.
From Digital Channel to Growth Accelerator
Website & App Personalization
Deliver relevant content, messaging, and offers based on real-time behavior, target audiences, customer lifecycle stages, or distinct interests.
First-Party Data Activation
Leverage customer profiles and segments from Dynamics 365 Customer Insights-Data to deliver highly personalized website, app, and content experiences.
Campaign & Landing Page Optimization
Connect campaigns to personalized digital experiences that align perfectly with audience segments, user intent, and specific marketing channels.
Functional Optimization
Optimize the entire conversion funnel, from the initial landing page and intake form to CTAs and automated follow-ups.
Digital Personalization
Digital channels serve as the very first touchpoint for your customers, students, donors, and partners. Your website, app, campaigns, and content dictate how relevant, personal, and compelling that initial experience feels. Your customer data is the engine that drives this impact. With Optimizely, you can personalize, test, and optimize digital experiences using real-time behavior, audience segments, lifecycle stages, and your own first-party data.
We unify customer data, target groups, and experimentation to make digital interactions highly relevant while ensuring every metric is measurable against conversions, engagement, and customer value.
One Platform, Tailored Digital CX for Every Sector
Education
Personalize websites and landing pages for prospective students, current students, and alumni. From open days and course details to registration and lifelong learning, deliver customized content to every visitor.
Finance
Optimize digital experiences for customers and prospects researching products, insurance policies, or financial services. Leverage behavioral and customer data to drive conversions, retention, and cross-selling.
Charities
Drive higher engagement, digital fundraising, and recurring donations with tailored content that matches their motivations and interests.
Corporates
Across B2B and B2C markets, from retail to utilities, personalize websites, applications, and portals based on behavior, segments, and customer lifecycle stages. Turn your digital channels into relevant, highly effective growth engines.