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Customer Data Strategy

Customer data strategy

Every organisation nowadays holds vast amounts of customer data and these data assets are a critical part of an organisation’s short and long term success. Even though terms like data driven, data science and customer centricity are popping up almost everywhere nowadays, just very few organisations have defined a true customer data strategy as driver for their short and long term business goals.

Board and management recognise the importance and potential of customer data, but find it hard to make a start defining a customer data strategy as they are still unexperienced with the topic. Intouch365 helps organisations making a start defining their customer data strategy based on its topic expertise, project experience and knowledgeable team members.
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How companies can develop a real customer data strategy?

Some companies believe that hiring data experts is the right way to get the benefits from a data-driven approach. However, data science is a cultural and patient matter, which must be carefully managed so that it can flourish and be beneficial. With our expertise we help organisations to develop their business strategy into a customer data strategy, contributing to their short and long term business goals by:

  • Translating their business strategy into the potential of their customer data assets
  • Developing vision and strategy of customer data and AI in order to support the realisation of these objectives
  • Translating vision and strategy into the definition of use cases, supporting the realisation of strategic objectives
  • Elaborating a company's roadmap for a logic, step-by-step and successful realisation of these objectives
  • Translate use cases, vision and roadmap into the selection and deployment of resources and platforms
  • Supporting the process of change of a customer data strategy and mindset within the organisation by defining a foudnational adoption plan and engaging all stakeholders

Solutions

The solutions of Intouch365

Challenge 1:
Building vision and ambition for organisations by defining horizons and roadmap.

Cross team and cross domain workshops and deep dives to reach a shared vision. 

Challenge 2:
Associating customer data potential to the short and long term objectives of a company.

Scanning and assessing an organisation’s customer data maturity identifying data potential and gaps.  

Challenge 3:
Understanding exponential trends in customer data management and technological development

Subject matter expertise and advisory in customer data management, supported by experiments and Proof of Concepts.  

Challenge 4:
Defining and prioritizing use cases exploiting the potential of customer data.

Translating organisational objectives, priorities and resources to a step-by-step realisation of milestones.  

Challenge 5:
Embedding a data driven mindset within an organisation and its culture.

Elaborating and executing a multi-level stakeholder engaging strategy or project implementation plan.