Campari: Turning Data into Consumer Engagement
Intro
One of the world's largest premium spirits retailers.
Campari is one of the world’s largest premium spirits retailers. The company's extensive diversity in brands and local markets, coupled with various channels of engagement such as websites, campaigns and physical brand houses, poses a significant challenge in Campari’s key goal to reach consumers and turn them into lasting brand ambassadors.
Challenge
From scattered data to actionable consumer profiles.
Facing the complex task of leveraging vast amounts of data from its global operations, Campari needed to transform it’s scattered data assets into actionable consumer profiles. This step is crucial for driving growth and enhancing consumer experiences. The challenge was compounded by the need to operate efficiently as a lean organization involving multiple users of its organisation, requiring a strategic partner to navigate towards a true data-driven landscape.
Solution
Turning consumers into passionate brand ambassadors.
Campari selected Intouch365 as their strategic partner to revolutionize their approach to its consumer data and consumer engagment. Intouch365 implemented an advanced Consumers Insights platform with Dynamics 365 Customer Insights, transforming scattered data sets into cohesive consumer profiles. This integration enabled Campari at multiple layers of its business to engage with its audience across various channels more effectively, turning consumers into passionate brand ambassadors.
“They were able to be personal, to deliver the messages to multiple different levels and to make the complex very simple”
Liam Barnes - Global IT Director Campari – Marketing Technologies
Process
The process
The partnership focused on maximizing the potential of Campari’s existing data assets and its Microsoft technology, including Dynamics 365 Customer Insights Data and Dynamics 365 Customer Journeys. Intouch365’s expertise in the data and the technology stack guided Campari through vision formulation, stakeholder engagement, and feature realization. This collaborative approach resulted in a seamless integration of technology and strategy, boosting marketer efficiency and consumer engagement.
In the following video Liam Barnes, Global IT Marketing Director of Campari Group shares his vision on the collaboration between Intouch365 and Campari Group
Results
The outcomes
The collaboration led to the development of a top-tier, hypermodern Customer Data Platform that aligned with the high quality of Campari’s brands. This platform, deeply integrated into the company’s omni-channel strategy, has driven significant value through each channel. The robust AI foundation of the platform ensures Campari is well-equipped for future market demands and trends.
The future
Beyond technology implementation, the partnership with Intouch365 fostered a synergistic relationship, with Intouch365 acting as an integral extension of the Campari team. Building on this success, Campari plans to expand its capabilities continually, focusing on real-time personalization and bespoke experiences for high-net-worth individuals. With this joint and ongoing journey of innovation, Campari ensures to remain at the forefront of the industry.
Contact
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